Mastering Ads on Google, Facebook & Instagram: A Business Owner’s Guide

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À propos du cours

Unlock the power of online advertising across the three biggest platforms—Google Ads, Facebook Ads, and Instagram Ads. This course teaches business owners and marketers how to set up, optimize, and analyze ad campaigns that drive traffic, leads, and sales efficiently. Perfect for beginners and entrepreneurs eager to master paid digital marketing.

Qu’allez-vous apprendre ?

  • Core concepts of PPC advertising across Google, Facebook, and Instagram
  • How to create and launch effective ad campaigns
  • Audience targeting and ad creative best practices
  • Optimization techniques and A/B testing
  • Interpreting ad metrics and reporting for business growth

Contenu du cours

Topic 1: Fundamentals of Online Advertising

  • Lesson 1: What is PPC and How Does Online Advertising Work?
  • Lesson 2: Overview of Google, Facebook, and Instagram Ads
  • Topic 1

Topic 2: Creating Your First Google Ads Campaign

Topic 3: Launching Effective Facebook & Instagram Ads

Topic 4: Optimizing and Managing Your Ads

Topic 5: Analyzing and Reporting Ad Performance